Wednesday, December 21, 2016

Journey, Destination, and Convergence - CFNs Swirl

A logo is a visual cornerstone of a company's brand. A company's identity is visually expressed through its logo, which, along the company's name', is one of the main things that makes an organization memorable. Logos are not simply the company's name spelled out in creative font, but an image that represents all for which an organisation stands.

This brings us to the CFN swirl. The image represents an accessible place of security and safety. a harbour, a sheltered centre, approached through a wide and protected passage, It incorporates ideas of journey, destination, and convergence - experiences of newcomers to Canada. The symbol also suggests a sprouting seed, an unfolding of new growth, as newcomers grow new roots and establish a home in Canada. The round and fluid rendering of the logo also captures the sense of human energy and movement that characterises the Centre. It is, without a doubt, a flourishing hub of activity.

The CFN swirl thus represents our mission to support newcomers and the receiving community in becoming a diverse, united community, through services and initiatives that create conditions of success for newcomers and that foster a welcoming environment in Calgary. Most of all it symbolizes what the Calgary we imagine - a community that values diversity, in which people of all backgrounds find and create opportunities to fulfil dreams and participate fully as citizens.

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